Helmet Heads Style Guide

Helmet Heads is a non-profit organization based in Columbia, South Carolina. The non-profit provides a centralized cycling club framework, resources, and funding to support youth cycling programs at participating high schools.
Helmet Heads’ pilot program has provided 15+ bicycles to Brookland-Cayce High School.

I further developed the bicycle helmet logo and solidified the organization’s color palette, logo type and body type. Helmet Heads uses this condensed style guide for brand consistency across print and digital platforms.